Shopware SEO Expert & Freelancer

Running a Shopware 6 store and looking to drive long-term organic traffic? As an experienced Shopware SEO Freelancer, I help you achieve better visibility on Google with a holistic SEO strategy that integrates technical improvements, smart content, and user behavior. I know the strengths and weaknesses of Shopware when it comes to SEO – and how to make the most of the platform.

Why SEO is essential in e-commerce

About 60% of online purchases begin with a search engine. If your store isn't showing up, you're losing potential customers – often to large platforms or aggressive competitors. With a dedicated SEO strategy for Shopware, you can increase reach, reduce dependency on paid ads, and generate sustainable revenue growth.

E-commerce presents unique SEO challenges: many products, frequently changing content, seasonal campaigns, and complex structures. Specialized knowledge and platform experience are key to long-term success.

Common SEO issues in Shopware

• Automatically generated meta data with no optimization
• Filter parameters causing duplicate content
• Poor load times and weak mobile experience
• Poorly structured category pages with low content quality
• Missing or faulty hreflang and canonical tags

My SEO approach for Shopware 6

I don't offer generic packages. I build customized solutions based on your store's structure, your target audience, and your business goals – combining technical SEO, content strategy, and UX optimization.

1. Technical SEO

• Page speed optimization, Core Web Vitals, lazy loading
• Structured data implementation (Schema.org, JSON-LD)
• Robots.txt, sitemap, canonical and hreflang management
• Indexing control and SEO-friendly filter logic

2. On-page optimization

• Well-crafted meta titles, descriptions, and headings
• Text creation for categories, products, and landing pages
• Content structures that serve users and search engines
• Strategic internal linking

3. Keyword and content strategy

• In-depth keyword research and competitor analysis
• Mapping content to navigation and site structure
• Editorial planning and content calendar setup
• Briefing or writing SEO content that converts

4. Monitoring and reporting

• Google Search Console, Matomo, Screaming Frog
• Keyword ranking and crawl status reporting
• CTR analysis and continuous improvement
• Support during updates or relaunches

Why choose SP Webconsulting

• SEO expertise tailored to Shopware 6
• Long-term support, not one-time projects
• Individual service, not agency boilerplate
• Tech, content, and commerce expertise in one place

Conclusion: A well-executed SEO strategy leads to more organic traffic, better conversion rates, and lasting success. As your Shopware SEO freelancer, I provide strategic, technical, and operational support – with measurable results and a focus on long-term visibility.

Request a free SEO consultation