Which SEO areas are covered?

From technical analysis to content optimization, keyword strategy, and monitoring – everything is tailored individually to your shop.

How quickly are improvements visible?

First ranking improvements are often visible within a few weeks, while sustainable effects develop over several months.

Do you also work with existing agencies?

Yes, I am happy to support existing teams as a Shopware SEO specialist or provide white-label solutions for agencies.

Do you offer one-time SEO audits?

Of course. You will receive a structured action plan that you can implement yourself or with your agency.

How is success monitored?

With tools like Google Search Console, Sistrix, Matomo, and regular reports, you always keep track of SEO progress.

Does SEO affect my conversion rate?

Good SEO not only brings more visitors but also ensures a better user experience. Optimized texts, fast loading times, and relevant landing pages lead to more sales and lower bounce rates.

Shopware SEO Expert & Freelancer

Running a Shopware 6 store and looking to drive long-term organic traffic? As an experienced Shopware SEO Freelancer, I help you achieve better visibility on Google with a holistic SEO strategy that integrates technical improvements, smart content, and user behavior. I know the strengths and weaknesses of Shopware when it comes to SEO – and how to make the most of the platform.

Why SEO is essential in e-commerce

About 60% of online purchases begin with a search engine. If your store isn't showing up, you're losing potential customers – often to large platforms or aggressive competitors. With a dedicated SEO strategy for Shopware, you can increase reach, reduce dependency on paid ads, and generate sustainable revenue growth.

E-commerce presents unique SEO challenges: many products, frequently changing content, seasonal campaigns, and complex structures. Specialized knowledge and platform experience are key to long-term success.

Common SEO issues in Shopware

Automatically generated meta data with no optimization
Filter parameters causing duplicate content
Poor load times and weak mobile experience
Poorly structured category pages with low content quality
Missing or faulty hreflang and canonical tags

My SEO approach for Shopware 6

I don't offer generic packages. I build customized solutions based on your store's structure, your target audience, and your business goals – combining technical SEO, content strategy, and UX optimization.

1. Technical SEO

Page speed optimization, Core Web Vitals, lazy loading
Structured data implementation (Schema.org, JSON-LD)
Robots.txt, sitemap, canonical and hreflang management
Indexing control and SEO-friendly filter logic

2. On-page optimization

Well-crafted meta titles, descriptions, and headings
Text creation for categories, products, and landing pages
Content structures that serve users and search engines
Strategic internal linking

3. Keyword and content strategy

In-depth keyword research and competitor analysis
Mapping content to navigation and site structure
Editorial planning and content calendar setup
Briefing or writing SEO content that converts

4. Monitoring and reporting

Google Search Console, Matomo, Screaming Frog
Keyword ranking and crawl status reporting
CTR analysis and continuous improvement
Support during updates or relaunches

Why choose SP Webconsulting

SEO expertise tailored to Shopware 6
Long-term support, not one-time projects
Individual service, not agency boilerplate
Tech, content, and commerce expertise in one place

Conclusion: A well-executed SEO strategy leads to more organic traffic, better conversion rates, and lasting success. As your Shopware SEO freelancer, I provide strategic, technical, and operational support – with measurable results and a focus on long-term visibility.

Request a free SEO consultation

FAQ – Shopware SEO & Optimization

Which SEO areas are covered?: From technical analysis to content optimization, keyword strategy, and monitoring – everything is tailored individually to your shop.
How quickly are improvements visible?: First ranking improvements are often visible within a few weeks, while sustainable effects develop over several months.
Do you also work with existing agencies?: Yes, I am happy to support existing teams as a Shopware SEO specialist or provide white-label solutions for agencies.
Do you offer one-time SEO audits?: Of course. You will receive a structured action plan that you can implement yourself or with your agency.
How is success monitored?: With tools like Google Search Console, Sistrix, Matomo, and regular reports, you always keep track of SEO progress.
Does SEO affect my conversion rate?: Good SEO not only brings more visitors but also ensures a better user experience. Optimized texts, fast loading times, and relevant landing pages lead to more sales and lower bounce rates.