Do you also optimize existing content?

Yes! It is often effective to revise existing texts and specifically optimize them for search engines and conversion.

How does a content project work?

After an initial discussion, analysis, conception, and coordination take place. You receive all texts for approval and can provide feedback at any time.

Can I book ongoing content maintenance?

Yes, upon request I can support your shop continuously – with editorial plans, blog articles, and regular updates.

Do you create English content as well?

Of course! I offer content creation in German, English, or bilingual versions – for international shops.

Is the content integrated technically?

Upon request, I handle the complete integration of content into your Shopware shop – including SEO optimization and markup.

Shopware Content Creation

Content sells. In a Shopware-based online store, the right words and visuals often determine whether a visitor becomes a buyer. As a seasoned Shopware freelancer, I create customized, conversion-focused, and SEO-friendly content – tailored to your audience, brand, and product goals. My content isn't just beautiful to read; it's built to perform in search engines and guide users to conversion.

Why content is critical in Shopware

Content drives traffic, builds trust, boosts your brand, and increases your sales. From category texts and product descriptions to landing pages and blog posts – every word influences your store's success. Especially with Shopware 6 and its CMS "Shopping Experiences," there is massive potential to present content that is emotional, informative, and visually stunning – if done right.

But many stores miss this opportunity: too little or generic content, no strategic keyword focus, and poorly structured CMS pages often result in missed rankings and disengaged users. That’s where I step in – with content designed to inform, convert, and grow your organic reach.

Content creation services

Category texts: SEO-optimized, informative, and user-centric
Product descriptions: emotional, structured, and sales-driven
Landing pages & CMS: tailored content with conversion goals
Blog & guides: long-form content for authority and SEO
Shopping Experiences: planning and implementation of content-rich, visually strong layouts
Meta texts: CTR-focused titles and descriptions

Strategy & workflow

Every piece of content starts with a plan. Together, we define the right content strategy for your store:

Keyword research & content mapping
Editorial planning and prioritization
UX and SEO combined in every page
Alignment with tech, design, and product positioning
Multilingual content – English, German, or both

Where content meets technology

As a technical freelancer with SEO expertise, I ensure your content isn't just well written – it's fast, structured, and technically clean. From semantic markup and structured data to optimized images and lazy loading, your content will meet performance and SEO best practices in every respect.

Why work with SP Webconsulting

Text strategy and implementation from a single source
Shopware, content, and SEO expertise combined
Original, tailored content – no boilerplate
Optional long-term editorial support and maintenance

Conclusion: Great content is more than filler – it’s your store’s best salesperson, SEO engine, and brand voice. I help you create professional, impactful content that gets noticed, read, and converted.

Book a free content consultation

FAQ – Shopware Content Creation & SEO Copy

Do you also optimize existing content?: Yes! It is often effective to revise existing texts and specifically optimize them for search engines and conversion.
How does a content project work?: After an initial discussion, analysis, conception, and coordination take place. You receive all texts for approval and can provide feedback at any time.
Can I book ongoing content maintenance?: Yes, upon request I can support your shop continuously – with editorial plans, blog articles, and regular updates.
Do you create English content as well?: Of course! I offer content creation in German, English, or bilingual versions – for international shops.
Is the content integrated technically?: Upon request, I handle the complete integration of content into your Shopware shop – including SEO optimization and markup.