Shopware Consulting & Strategy
Success in e-commerce requires more than just solid design or reliable technology – it demands a clear strategic
foundation. As an experienced Shopware consultant, I help businesses plan, scale, and optimize
their Shopware stores in a sustainable, results-driven way. Whether you're starting a new project, improving an
existing Shopware setup, or looking to scale your operations – I offer tailored consulting with strategic depth.
Why strategic consulting makes a difference
Too often, projects begin with technical decisions made in isolation from business objectives, audience needs, or
market analysis. This leads to inefficient processes, expensive rework, and missed opportunities. I help you avoid
those pitfalls – through structured planning that aligns technology, business strategy, and market potential from
the start.
Shopware is a powerful and flexible platform – but without a clear vision, even the best tools can underperform.
I work with you to develop a strategy that fits your brand, product lineup, and audience.
Core consulting areas
- Shop concept: architecture, features, and structure for new builds
- Technical planning: hosting setup, APIs, third-party integrations
- Digital strategy: target group definition, brand positioning, competition analysis
- Growth models: internationalization, B2B readiness, multichannel planning
- Shop audits: usability, bottlenecks, conversion optimizations
- SEO & content planning: content architecture for organic growth
Key strategic questions we address
- Who are your target groups – locally and globally?
- How can your product range be efficiently digitized?
- Which workflows should be automated?
- How can sales and marketing be integrated with the shop system?
- What KPIs matter for scalable e-commerce success?
Consulting process
We start with a free discovery session to understand your goals, current setup, and challenges. This is followed
by a structured analysis – optionally with a full audit, competitor review, and opportunity mapping. The result: a
tailored action plan with prioritized recommendations and next steps.
I can also support your team during implementation – as a strategic partner, project manager, or external
e-commerce lead.
Why work with SP Webconsulting?
- Over 10 years of experience in Shopware and complex e-commerce projects
- Independent, vendor-neutral advice
- Strong focus on technical feasibility, scalability, and business logic
- Holistic perspective: business, UX, SEO, tech – all integrated
Conclusion: A clear Shopware strategy creates the foundation for success – whether you're a
startup, an SME, or an established brand. I help you make the right decisions, plan effectively, and build for
long-term performance.
Book a free strategic consultation
FAQ – Shopware Consulting & Strategy
- Who is Shopware consulting suitable for?
- For companies of all sizes – from startups to mid-sized enterprises planning a new shop or wanting to
optimize existing projects.
- How does strategic consulting work?
- After a non-binding initial call, a structured analysis follows, resulting in a concrete action plan and
implementation support as needed.
- What topics are typically covered?
- Shop structure, target audience analysis, competitive strategy, process optimization, internationalization,
SEO & Content.
- Is the consulting independent of specific tools or providers?
- Yes! My consulting is 100% independent, practical, and always tailored to your needs.
- Do you also offer operational support?
- Upon request, I accompany projects as a sparring partner, project manager, or external specialist – from
strategy to implementation.
- How can I reach you for a strategy call?
- Directly via email at sp@stefanpilz.ltd or by phone at +49 1590 6787569.