Google Ads Consulting & Management
I advise on Google Ads, set up campaigns and manage existing accounts. Your offer, ads, landing page and measurement are considered together, with an agreed budget and understandable decisions.
Discuss Google AdsStefan Pilz · Consulting and implementation from one contact · 100% remote
SERVICE OVERVIEW
Google Ads can bring visitors to a specific offer. My service covers consulting, setup and ongoing management: we clarify who you want to reach, which search intent matches your service and what should happen after the click. Destination quality and measurement are included in that planning.
This suits businesses and service providers promoting particular services or reviewing an existing account. Starting points may include new search campaigns, unclear results or ads leading to a website that is too general. The scope can range from an independent account review to agreed ongoing management.
SERVICE SCOPE
We discuss your offer, target region, audience and commercial constraints. For an existing account, I review campaign structure, targeting, search terms, ads, destinations and conversion measurement. This produces a prioritised plan. A review is also available when your own team will implement the recommendations.
For a search campaign, I organise relevant topics and keywords, develop ad variants and assign suitable destination pages. Irrelevant searches are considered during planning. We agree budget, targeting and approvals. Other campaign types are assessed against your offer and their prerequisites instead of being automatically included in a standard package.
Within the agreed management scope, I review search terms, costs, measured conversions and account changes. Work may include adjustments to keywords, exclusions, ad copy, landing pages or budget allocation. Your feedback on enquiry quality is part of the assessment. Changes and next steps are documented clearly.
POSSIBLE USE CASES
Example workflow
Review the complete search-ad journey.An illustrative campaign journey. Budget, keywords and evaluation depend on your offer; results are not guaranteed.
The following examples describe possible assignments, not documented client projects.
A business wants to reach prospective customers for a clearly defined offer. We plan the campaign and destination together and agree which action should be measured as a result.
Money is being spent, but the quality of contacts is unclear. I examine targeting, search terms, ads and measurement. You receive reasoned priorities for the next steps.
Campaign changes require adjustments to a landing page or tracking. I can work on these areas together when included in the assignment, directly addressing the connection between ads and the website.
DELIVERABLES & SCOPE
We agree the deliverables before starting. Depending on the scope, these may include:
We define the accounts and campaigns included and which decisions require approval. Landing page development and tracking are also available from me and can be added to the assignment. Google controls ad approval and delivery. Click prices, enquiry volumes and revenue cannot be guaranteed.
Advertising spend is agreed with you and considered separately from my services. It is billed through your Google Ads account. We agree the scope for consulting, setup and management. Before starting, we clarify objectives, available data, access and a useful evaluation framework.
WORKING TOGETHER
We discuss what you advertise, the customers you want to reach and the data already available. Work on an existing account begins with a review.
We define campaign structure, destinations, measurement goals and advertising budget. Necessary website or tracking changes are planned.
I prepare the agreed campaigns and ads. Launch follows the agreed approval process, with destination and measurement checks.
During agreed management, data and enquiry quality are reviewed. You receive an explanation of the actions taken and proposed next steps.
BACKGROUND & WORKING TOGETHER
I combine the Google Ads work you commission with my background in web development. Questions about destinations, forms and technical measurement can therefore be addressed directly during implementation.
Technical background
My project experience includes company websites, Shopware landing pages and technical integrations. This helps me work on the journey from advertisement click to enquiry as a connected process.
Transparent collaboration
Work takes place in your account with agreed access permissions. Advertising budget, approvals and scope are defined together. Changes and results are documented so you can understand the next steps.
QUESTIONS & ANSWERS
Yes. We can review a specific question or existing account without immediately agreeing ongoing management. You receive an assessment and prioritised recommendations. Any later implementation is agreed separately.
Yes. Collaboration takes place in your account with the permissions needed for the assignment. If no account exists, setup can be included. Responsibilities, billing and approvals are clarified before launch.
Yes. Landing page consulting, design, development and tracking are also part of my services. They can be combined with Google Ads or commissioned separately. The advertisement, destination and defined outcome need to align.
This depends on the market, keywords, region, offer and intended test scope. We discuss a suitable framework and separate Google advertising spend from consulting, setup and management. A particular click price or fixed number of enquiries cannot be promised in advance.
We consider the agreed goals, costs and measured conversions alongside your feedback on contact quality. Cheap clicks alone do not show whether relevant enquiries or orders result. Conclusions remain provisional when data is limited; changes are documented and assessed over a suitable period.
NEXT STEP
Describe your service, audience and current situation. Whether you need a new campaign, account review or management, we will clarify the right starting point.
Your enquiry goes directly to me, Stefan Pilz. We agree the scope and costs before you commission any work.
I read your enquiry and get back to you. Together, we clarify your goals, constraints and open questions.
Depending on the project, we start with a specific implementation or an analysis agreed in advance.
You know which services and deliverables are included. We agree on scope, effort and costs before you commission the work.