Web Design & Company Websites
I design and develop company websites and landing pages that explain your offer clearly. For businesses that need an appropriate visual identity, usable mobile layouts and a straightforward path to enquiry.
Discuss your web design projectStefan Pilz · Design and development from one contact · 100% remote
SERVICE OVERVIEW
Web design connects the visual appearance of a website with its information structure and usability. I bring these together in a site that explains your services, provides orientation and guides visitors towards a relevant enquiry. You work with one direct contact for structure, design and technical implementation.
This suits service businesses, trades and other companies whose websites no longer reflect what they do. Services may be difficult to find, the mobile layout may be confusing or an advertisement may lead to a page that is too general. We start with your visitors’ questions and your business objectives.
SERVICE SCOPE
We clarify which services to highlight, who you want to reach and what visitors need to know before making an enquiry. This produces a clear site structure with relevant entry points, understandable headings and purposeful contact options. A landing page focuses on one offer; a company website brings together several services and information about your business.
I align typography, colours, imagery, spacing and recurring components with your business. Existing brand materials can provide the starting point. The design accommodates different amounts of content and different screen sizes. Buttons, forms and navigation need to remain easy to recognise and use on a smartphone.
I implement the agreed pages and check important user journeys. This includes working forms, understandable error messages, keyboard operation and appropriate use of motion. Animation is used selectively, for orientation or subtle transitions. Loading behaviour, heading structure and metadata are considered during implementation.
POSSIBLE USE CASES
Example workflow
The right information at the right moment.An illustrative user journey. The actual structure follows your offer and your visitors’ questions.
The following examples describe possible assignments, not documented client projects.
You want to present your business professionally for the first time or replace an existing site-builder website. We organise your offer and develop the agreed pages with suitable content, design and enquiry paths.
An advertisement or campaign should lead to a specific service. The page explains that offer, answers common questions and lets visitors enquire directly. I can also handle Google Ads and tracking; we agree the scope together.
Your services have changed, the website looks dated or it is difficult to use on mobile. We assess content, structure and existing technology. Useful elements can remain; changes to URLs and links are planned beforehand.
DELIVERABLES & SCOPE
We agree the deliverables before starting. Depending on the scope, these may include:
We agree whether existing copy and images will be reused, revised or created. Image rights and required legal texts need to be addressed. I also offer landing page consulting, tracking and Google Ads: these can be combined with your website project or commissioned separately. We define the scope and responsibilities before work begins.
Effort depends on the number and depth of pages, available content, desired design and required features. Your offer, current website and objective are enough for an initial discussion. You receive an agreed scope; costs and timing are clarified before commissioning.
WORKING TOGETHER
We discuss audiences, services, existing materials and the enquiries you want to receive. For an existing website, we review important pages and entry points.
We agree the page structure and visual direction using concrete layouts. You can assess whether the offer is understandable and the presentation suits your business.
The agreed pages are built in a preview environment. I check mobile layouts, navigation, forms and important interactions; you review the content and presentation.
After your approval, we arrange publication. We clarify how content will be maintained and what support you need after launch.
RELEVANT EXPERIENCE
My project experience includes company websites, store templates and landing pages. I connect design with the functionality that visitors and site owners need.
Agency assignment · WIZMO · 2021–2023
Alongside Shopware projects, my WIZMO assignment included two WordPress company websites. Earlier agency work also covered Joomla websites and store templates implemented from design specifications.
Confidential agency partnership
Working under an agency’s name, I contribute to Shopware landing pages, themes, small plugins and updates. This connects the visible interface with ongoing technical development.
RELATED SERVICES
Fix slow pages and Core Web Vitals issues without rebuilding the website.
Move the website to a PHP version that still receives security updates.
Remove years of ballast so that backups and queries are fast again.
QUESTIONS & ANSWERS
Yes. I design and develop company websites and landing pages independently of Shopware projects. We choose an appropriate technical foundation based on your content, required features and future maintenance. You do not need an online store.
Yes. I first review its content, structure and technical foundation. We then agree which elements remain and which need updating. Important URLs and existing links are considered, and necessary redirects are planned.
You do not need a finished design. Existing logos, colours, copy, photographs and examples help guide the discussion. We clarify which materials can be reused, what is missing and who will create it. Content creation and sourcing are explicitly included in the scope where needed.
Yes. I advise on existing or planned landing pages, develop the agreed page and can set up tracking and Google Ads campaigns. Ongoing campaign management is also available. You can commission these services individually or together, with the advertisement, destination and measurement aligned. We agree the scope, access and advertising budget before launch.
This depends on the number and depth of pages, available materials, review requirements and technical features. After an initial discussion, you receive an estimate and proposal for the agreed scope. Timing accounts for feedback and content delivery; a fixed delivery promise would not be reliable without those details.
NEXT STEP
Describe your offer, audience and what your current site does not yet achieve. Together, we will define the appropriate scope for design and implementation.
Your enquiry goes directly to me, Stefan Pilz. We agree the scope and costs before you commission any work.
I read your enquiry and get back to you. Together, we clarify your goals, constraints and open questions.
Depending on the project, we start with a specific implementation or an analysis agreed in advance.
You know which services and deliverables are included. We agree on scope, effort and costs before you commission the work.