Landing Pages & Consulting
I advise on, design and develop landing pages for specific services and campaigns. Help visitors understand your offer, build confidence and send their enquiry directly on the page.
Discuss your landing pageStefan Pilz · Consulting and implementation from one contact · 100% remote
SERVICE OVERVIEW
A landing page is a focused entry point for a specific offer and a desired action, such as a project enquiry or appointment request. I help with positioning, structure, content, design and technical implementation. You can commission a review of an existing page, a concept or the implementation itself.
This suits businesses and service providers directing visitors from ads, search engines or campaigns to a specific service. A general homepage often addresses too many different questions. We establish which problem the landing page should address, what visitors need to decide and how they should get in touch.
SERVICE SCOPE
I review your audience, offer and the route visitors take to the page. For an existing landing page, we examine the introduction, benefits, evidence, objections and contact options. You receive prioritised recommendations with reasons: which question remains unanswered, which information distracts and which obstacle makes an enquiry harder?
The shared brief becomes a structure with a clear introduction, understandable services, relevant evidence and answers to common questions. Existing copy is reviewed and the agreed content developed. Design, typography and mobile layouts support the offer. Claims and references must accurately reflect your services.
I develop the agreed page with working forms and understandable feedback. We check navigation, mobile usability, loading behaviour and the connection to enquiry processing. I can also handle tracking and Google Ads, aligning the desired events and campaigns with the landing page.
POSSIBLE USE CASES
Example workflow
From an ad to a relevant enquiry.A user journey for planning. Content, form and measurement are aligned with the campaign.
The following examples describe possible assignments, not documented client projects.
You want to make an offer visible through a campaign. The landing page matches the expectation created by the advertisement and explains that specific service through to the enquiry.
Visitors arrive, but results are unclear. We examine the offer, structure, form and existing measurement before changing copy or design without a clear reason.
Your team or agency will build the page. I help with the brief, structure, content requirements and acceptance criteria. Consulting is available without a subsequent development project.
DELIVERABLES & SCOPE
We agree the deliverables before starting. Depending on the scope, these may include:
We agree whether you need consulting, a concept, implementation or a combination. Extensive image production, additional languages and integrations are planned explicitly. Tracking and Google Ads are also services I offer and can be included; they are not automatically part of every landing page assignment.
Your offer, audience and a link to any existing page or advertisement are enough for an initial discussion. Existing copy, imagery and measurement data can support a later review. We agree scope, effort and budget before starting. The required content and functionality also influence the cost.
WORKING TOGETHER
We define the offer, audience, traffic source and desired enquiry. Existing data and materials are reviewed.
You review the structure, argument and visual direction. We clarify missing information and supporting evidence.
I develop the agreed page or support your team. Forms, responsive layouts and agreed events are tested.
Publication follows approval. Further changes are guided by feedback and available data; analysis and ongoing support can be agreed.
RELEVANT EXPERIENCE
My project work includes company websites, Shopware landing pages and the functionality behind them. This matters for a campaign destination: the offer needs to be understandable and the enquiry path needs to work.
Confidential agency partnership
Working under an agency’s name, I contribute to Shopware landing pages, themes, small plugins and updates. This connects design requirements with technical implementation.
Technical background
Over 15 years of PHP and web development form my background. I can assess the landing page together with form processing and integrations, rather than limiting the review to its appearance.
QUESTIONS & ANSWERS
Yes. We can review an existing page or planned offer as a defined assignment. You receive understandable recommendations and priorities. Your team, agency or I can implement the subsequent work.
A landing page focuses on a specific offer and one primary action. A company website usually presents several services and the business as a whole. Both can use the same technology; the entry point and purpose of the page are what distinguish them.
Yes. Structure, agreed copy, design and implementation can be commissioned together. You provide the subject-matter foundation and verifiable claims about your offer. References, images, approvals and the extent of content production are clarified beforehand.
Yes. I also offer tracking and Google Ads. We can plan the campaign, landing page and conversion measurement together or work on individual parts. Scope, access, support and advertising budget are agreed before launch.
No. Results depend on the offer, demand, visitor quality and budget, among other factors. I can improve structure and functionality, set up suitable measurement and evaluate changes. Promising an enquiry rate without reliable data would not be justified.
NEXT STEP
Describe your service, intended audience and planned traffic source. We can also review an existing page together.
Your enquiry goes directly to me, Stefan Pilz. We agree the scope and costs before you commission any work.
I read your enquiry and get back to you. Together, we clarify your goals, constraints and open questions.
Depending on the project, we start with a specific implementation or an analysis agreed in advance.
You know which services and deliverables are included. We agree on scope, effort and costs before you commission the work.